4/19/24
EARTH WALK
WITH DOGS
IN 2023, WE PARTNERED WITH THE BERKSHIRE HUMANE SOCIETY FOR THE FIRST TIME TO HOST EARTH WALK WITH DOGS, A PROGRAM CELEBRATING EARTH DAY.
SURROUNDED BY 140 ACRES OF EXPANSIVE LAWNS, MEADOWS, AND WALKING TRAILS, THE CLARK ART INSTITUTE IS IN A SETTING OF PROFOUND NATURAL BEAUTY.
UNITING VISITORS FROM VERMONT, NEW YORK, AND MASSACHUSETTS, THE EVENT INTRODUCED PARTICIPANTS TO THE CLARK’S TRAILS WHILE PROVIDING SHELTER DOGS WITH HEALTHY STIMULATION.
AFTER THEIR WALK, VISITORS COOED OVER A WORKS ON PAPER POP-UP EXHIBITION, DOGS AND NATURE, IN THE CLARK’S MANTON STUDY CENTER.
UNITING VISITORS FROM VERMONT, NEW YORK, AND MASSACHUSETTS, THE EVENT INTRODUCED PARTICIPANTS TO THE CLARK’S TRAILS WHILE PROVIDING SHELTER DOGS WITH HEALTHY STIMULATION.
AFTER THEIR WALK, VISITORS COOED OVER A WORKS ON PAPER POP-UP EXHIBITION, DOGS AND NATURE, IN THE CLARK’S MANTON STUDY CENTER.
THE EVENT’S VISUAL IDENTITY FEATURED A NEON GREEN AND MOSS GREEN PALETTE TO EVOKE EARTH DAY AND NATURE, WITH IMAGES OF THE PARTICIPATING DOGS STYLED AS “STICKERS” TO REINFORCE THE PLAYFUL ATMOSPHERE. THE TITLE, “EARTH WALK WITH DOGS,” WAS FRAMED WITHIN A CIRCULAR GRAPHIC THAT RESEMBLED BOTH A STICKER AND THE EARTH ITSELF, WHILE DOTTED ARROWS ENCIRCLING EACH ROUTE TITLE SUGGESTED MOVEMENT AND EXPLORATION.
USING THE CLARK’S TRADE GOTHIC PRO FONT AS A BASE, I ROUNDED THE CORNERS TO SOFTEN ITS APPEARANCE AND REFLECT THE EVENT’S WELCOMING TONE. OVERLAPPING ELEMENTS IN THE LAYOUT CONTRIBUTED TO A FUN, CASUAL AESTHETIC WHILE MAINTAINING CLARITY. THE COLOR PALETTE, CIRCULAR MOTIFS, AND DOG STICKERS WERE CONSISTENT ACROSS BOTH DIGITAL AND PHYSICAL MATERIALS.
A KEY CHALLENGE WAS BALANCING THE VISIBILITY OF THE ADOPTABLE DOGS’ PERSONALITIES AND IMAGES WITH THE COLLAGIST APPROACH OF THE VISUAL IDENTITY. THIS WAS RESOLVED THROUGH CAREFUL TEXT HIERARCHY AND CONTRASTING COLOR CHOICES.
DESPITE A SHORT PRODUCTION TIMELINE, THE MATERIALS EFFECTIVELY COMMUNICATED THE EVENT’S VIBRANT AND INCLUSIVE SPIRIT, DRAWING A DIVERSE AUDIENCE RANGING FROM HIGH SCHOOLERS TO MIDDLE-AGED ATTENDEES. WHILE I WOULD REFINE THE DOG IMAGES FURTHER IN FUTURE ITERATIONS FOR MORE VISUAL UNITY, THE ADVERTISEMENTS SUCCESSFULLY CAPTURED THE PROGRAM’S PLAYFUL ENERGY.